Maison 21G
Maison21G is bringing a revolution and disrupting the perfume industry. Its unique concept of customizing scents for every individual sets it apart from every other luxury perfume brand. An Ai app simplifies the process and helps one choose 2 scents from its collection of 35 scents.
I lead the Creative team and Creative vision at Maison 21G
- Create the Brand Identity and set the tone and mood. Make sure there is brand consistency across
various platforms (Retail, social media paid ads, edm, Instagram, youtube)
- Conceptualize and execute 360 Campaigns across social media, digital and retail.
- Create organic digital content across Youtube, Instagram Reels
- Design Packaging and making sure there is design consistency and its luxurious at the same time.
- E-commerce Website: UI / UX and photography of the products.
Social Media Content
Instagram Reels, Tik Tok and Youtube
- Captured trends and created content around our products.
- Applied trending music
- Short educational videos to teach viewers more about scents
- Collabrations with famous influencers
Instagram Reels + Tik Tok
Short educational videos of scents
Instagram Reels
Customisation of the perfume bottle
Instagram Reels + Tik Tok
Using social trends we created videos of the new Dual Crayon showing the idea of mix and play
Polysensorial Event
We gave 3 famous artists - Photographer, 3D artist and a music composer 5 scents and asked them to interpret the scents as an art form.
They created beautiful inspirations which were displayed at the event that was attended by media.
Decoding famous Perfumes
In order to demystify perfumery, we took 12 Famous Perfumes and asked our founder Johanna Monange and a famous scent designer to decode them.
Each perfume has 2-3 scents mixed and they listed out the scents used in each of the famous perfumes.
This was then posted on Instagram reels, story and TikTok
One Million
Acqua di Gio
Chloe
In order to demystify scents and give people the knowledge of scents that are used in perfumery we decided to start a Youtube channel.
The topics chosen were educational and entertaining. Strategy, art direction and production was done by the creative team.
(Please click to view each video)
