A hands-on creative leader helping brands
scale good design for good business.
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I launched a marketplace for artists and designers - ArtDew,
where one could chat with them before buying.
projects
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CLIENT LIST: Airbnb, Maison21G, Red Cross, Prudential, UOB Bank, Hilton, Qatar Airways, Audi, Horlicks, Scotts, Eno, GSK, Mundipharma, Singapore Government (MCA, MCCY, WSH), Metro Store,DBS Bank, Temasek, Volkswagen, BMW, Lasalle College of Arts, Vitagen, Ponds, Dove, Unilever, Kyoorius Design Yatra, Leela Hotels, Taj Hotels.
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DIGITAL / INTEGRATED CAMPAIGNS
I love to swim.
about
A Creative Lead / Creative Director and experienced in conceptualizing insight driven ideas and executing these ideas through beautifully crafted stories and visuals. I started my journey as an Art Director in advertising and had the opportunity to live in 4 cities across 3 continents - New York, Moscow, Mumbai, now Singapore. I was fortunate to work at top advertising agencies in these culturally rich cities gaining invaluable cultural and professional experience.
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This has given me the opportunity to meet incredibly talented people and win awards along the way. My experience runs across conceptualizing and executing: integrated data driven campaigns, social media campaigns and posts, video content, print, OOH, TV commercials, activations, events, websites, apps, logos, corporate identity and even a Music Video!
AWARDS: One Show, Cannes Finalist, Spikes (Grand Prix), Warc (Grand Prix), CCA Gong, Adfest,
Goafest (ABBY), FWA, Effies.
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My passion for design and art, led me to launch ‘ArtDew’, a marketplace for artists.
I also designed shoes under the brand ‘Zinc’ as a hobby.
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Zinc - Some of the shoe designs